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The Philips Salon ProCramic Hairdryer is a powerful hairdryer with a professional design and performance. Moreover this hairdryer has features that protect your hair form damage and give you the reassurance of the best results. The ion function produces negatively charged ions which prevent static and flyaway hair leaving it frizz-free manageable and shiny. Next to the ion function this hairdryer contains a ceramic element that produces a gentler warmth than a conventional heating element thus protecting your hair form overdrying. 2000W EHD Technology Ionic Breeze Conditioning LED Display Cool Set Ceramic element